Job Title: Creative Strategist/Director

PLEASE APPLY BELOW IF YOU'RE INTERESTED IN THIS ROLE.

- Location: McLean, VA (Hybrid/Remote Possible)

- Job Type: Temporary/Contract - Potential to extend to in-house Creative Director.

- Reports To: Lead Pastry Chef/Owner

Job Overview:

L’Atelier Bakery is looking for an experienced and strategic Creative Director to refine our brand voice and develop a comprehensive content and marketing strategy. This role is ideal for a branding expert with a deep understanding of luxury and artisan food markets, helping us elevate our storytelling, messaging, and customer engagement. The position will last for a month, with the potential for project extensions based on business needs.

Key Responsibilities:

- Define and refine L’Atelier’s brand voice to ensure consistency across all platforms.

- Develop a strategic content and marketing plan aligned with our business goals.

- Oversee the creation of compelling brand messaging, social media content, and website copy.

Analyze customer engagement and market trends to optimize branding efforts.

Provide guidance on brand aesthetics, including packaging, social media presence, and promotional materials.

- Work closely with the Lead Pastry Chef to translate the brand’s story into an effective marketing strategy.

- Establish key performance indicators (KPIs) to measure brand growth and campaign success.

Qualifications & Skills:

- Proven experience in brand strategy, marketing, or creative direction (preferably in the food, hospitality, or luxury goods industry).
- Strong portfolio showcasing successful brand development projects.
- Exceptional storytelling and copywriting skills.
- Experience managing content creation, social media, and digital marketing campaigns.
- Ability to work independently and provide clear strategic direction.
- Strong analytical skills to measure and adjust marketing efforts.
- Knowledge of luxury and artisan food branding is a plus.

Why Join Us?

- Opportunity to shape the voice and identity of a growing artisanal bakery.
- Work in a dynamic, creative environment with a passion for high-quality pastries.
- Flexible work structure (hybrid or remote options available).

please fill out the form below if you're interested!

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